The Australian Motorcycle GP is one of the country’s largest and most glamorous events. It’s an international extravaganza of precision engineering, logistical excellence and roar-out-loud excitement. DEWALT will be there.
The eyes of the world will be on Phillip Island in October. The normally quiet community on Victoria’s southern coastline is home to a world-championship motorsport racetrack, and the world’s biggest motorcycle world championship, with the world’s fastest machinery and most highly paid riders, will descend on the venue. The media entourage alone will stretch the town’s services and accommodation beyond its capacity. Riders will come and go in helicopters and race teams fly in what amounts to small, self-sufficient villages. To be noticed in the MotoGP environment takes something really special, usually including huge commitment and mountains of hard work. Commitment and hard work are bread’n’butter to DEWALT.
The most obvious entry to MotoGP is to sponsor a team or rider, and DEWALT’s involvement with the Tech Three Yamaha team has had a big, 54V FLEXVOLTsized boost in 2017 as rookie riders Johann Zarco and Jonas Folger have seemingly come from nowhere to frighten the living daylights out of the Factory teams. Both riders have taken their satellite-team bikes to top 10 finishes already in 2017, and Zarco has led several races for a substantial number of laps. And the DEWALT livery on the bikes is clear to see. Hoo-aah!
MotoGP is big business. It’s about as big as it gets, and while the three races – Moto2, Moto3 and MotoGP – run for less than an hour each, the MotoGP circus is a weeklong festival for fans who make their way to the circuit and spend the days leading up to the finale absorbing the atmosphere and checking out the trade and industry displays. Securing a display site is an expensive and hard-fought process, and MotoGP’s focus on excellence plays a big part in which brands and companies can stake a claim. DEWALT staffers will be right in the thick of things, demonstrating power tools and accessories, including the XR FLEXVOLT range. If you’re planning on showing off tools and hardware in this company, you have to be sure it’s good.
Probably the highlight of off-track activity at Phillip Island will be the DEWALT Drive 5 Drill Off. During 2017 a series of competitions saw tradies in Australia and New Zealand timed at driving five screws into a piece of timber. The fastest three contenders will line up at the 2017 Australian MotoGP at Phillip Island to battle for the top podium position as Australia’s fastest tradie and ride away on a DEWALT Suzuki RMZ450. Holy guaranteed tough, Batman! That’s going to be some weekend.